Design does the talking at Pure Design’s new home in Century City’s trendy new Bridgeways precinct – a place where great ideas are born and clients and staff feel equally at home.
With 2017 marking the tenth birthday of this turn-key design company founded by brothers Quinton and Ricardo Abrahams and Maria Cowie, the management team was ready to make a bold move and invest in a new office space that would not only reflect their culture as a design brand, but also blur the boundaries between traditional work and living spaces.
A firm believer in breaking the mould, CEO Quinton Abrahams wanted a truly inspirational space that would also showcase Pure Design’s core business – a comprehensive, turn-key project management service. ‘We do everything, from conceptualising the design, right through to construction work and project management,’ Quinton explains. ‘In short, from floor to ceiling, and everything in between.’
Having created stylish, innovative workspaces for several corporate heavyweights, it was going be an easy, fun task to create their own office space… right?
Quinton just laughs. “When you are your own client, the bar is automatically raised. Where Maria always heads up the design team, all three directors were actively involved in the creative concept. Luckily we all agreed that we had to strike that fine balance between understated style and showcasing our design skills. That, together with exceeding our own expectations as we often do for our clients, were the two biggest challenges. We also made sure that not a single wire would be visible throughout the space to ensure we achieve that sleek look that is synonymous with our work.”
A far cry from the traditional office, the end result is a well-balanced mix of fun design elements and a hard-working, functional space. A restrained palette with pops of yellow and copper complements quirky geometric shapes – circles, cubes and rectangles are juxtaposed to demarcate different areas.
In the reception area a cube-shaped oak counter, which is suspended from a concrete slab, reveals that this is no ordinary office. Here round pendants are perfectly poised above half dome chairs, whose circular shapes are set off against the straight lines of the custom-made hot desks, an innovative solution for privacy and connectivity in an open-plan space.
In the boardroom things get more serious. After all, this minimalist grey room with its custom made concrete table and dramatic wallpaper – printed from an enlarged photo showing the beautiful texture of concrete – is where great design ideas are brainstormed. A single yellow replica DAR chair, however, shakes up the serious setting. Says Quinton: “We always reserve this chair for the team member who feels particularly creative during a brainstorm.”
The design team could not resist steering somewhat off the straight and narrow in the understated meeting room either. Oak vinyl cladding on the walls, floor and ceiling shows restraint, but ceiling-mounted copper desk lamps provide the fun element that always seems to find its way into this creative team’s projects.
Truly a showcase of everything the Pure Design team has to offer, the project is probably best summarised by the words on the wall in reception area: ‘Welcome to the next level.’
LOCATION: Century City, Cape Town, South Africa
INTERIOR DESIGNERS: Pure Design Interiors