Not many buildings can be summed up in just one sentence, but that doesn’t stop Kuba Granicki from Johannesburg-based Architects Of Justice (AOJ) from trying; “It’s a giant box for boxes which are filled with boxes of people’s stuff.”
The building in question is Storage King’s new head office, comprising 10 800 square metres under roof, and despite Granicki’s oversimplified description, the building is actually an incredible vision brought to life by a dedicated professional team aligned to the project. Notably, the building also features the largest black brick façade attempted to date.
The site at Boundary Park Industrial Park was chosen for its street frontage along the busy Malibongwe Drive and easy accessibility for Northern suburbs clientele. The architects purposefully pulled the office off the warehouse end which exposes a portion of the warehouse and creates a longer street frontage for minimal expense, while the large warehouse allows Storage King to consolidate its operation in one easily accessible ‘super facility’. The idea behind the architecture was to allow the client to ‘sell the perception of space’. From the moment clients enter the building into a double volume reception space – beyond which is an even larger volume glass-fronted area – the idea of space as an asset is expressed
Granicki explains that the overall design of the building was dictated by form and proportion and that it was a requirement by the client and tenant for the building to attract attention. An extremely large angled glass façade and a playful entrance balance the otherwise stark and striking brick elevation. “Under the directive of the client, we designed a sleek building with minimal difficulty – a developer’s dream,” notes Granicki. “It is essentially a double storey office on a basement attached to a large warehouse.” The offices are 550 sqm and the office component is shifted off the end of the warehouse to extend the Malibongwe façade and reveal a translucent end to the warehouse which is primed for a digital display. The warehouse is designed for high level racking and supersedes the tenant’s current needs, while the height of the warehouse pushed the office section several courses higher than is typically seen in industrial parks.
Internally, the notion of ‘selling space’ was the driver of the design. “When clients enter, they need to feel as if their belongings are going to be safe, secure, watertight and accessible,” say the partners at AOJ. “We managed to deliver a facility which meets all those functions and beyond.” A monochromatic palette with lots of black, grey and white is utilised in conjunction with high gloss materials, while large floor tiles – 1200mm x 600mm – reinforce the idea space. A no-nonsense, raw, industrial chic look is predominant in the office space with exposed ceilings and services punctuated by glass partitions and hanging bulkheads at the work areas.
“One aspect which we identified early on is that the salespeople answer the same questions all the time, such as; how much does it cost, how much space, and when can I access the storage?” explains Granicki. In the large volume space of the entrance lobby, AOJ have therefore hung a storage container, with a lit up infographic so that the building can perform a portion of the sales function for the client. “This was a case of architecture and the business merging, so understanding their business was essential. If we can save each salesperson five minutes per customer, over the lifetime of the business, we are saving an incredible amount of time,” he says.
A striking façade
The offices feature the largest black brick façade attempted to date, and as AOJ note, the intention is to illuminate the façade which will give the client an opportunity to brand the company in a number of ways, including the possibility of animation. “Early in the project, the developers, Orpen Group, suggested using face brick as they have experience with the long-term benefits regarding maintenance on their existing face brick buildings. Thus, from the design concept we knew that these would be industrial building and that brick would be the best option,” says Granicki. Fabiano Cellini from the Orpen Group notes that the eye-catching black brick was chosen because of it originality in the market. “We wanted to create something new with face brick, therefore, to keep the shadow lines and maintain the darkness of the façade, a decisions was made to use tile adhesive as the mortar. From a developer’s point-of-view, face brick was selected because of the timelessness of brick, low maintenance and skills development in the local community. AOJ explain that in order to have a striking façade that would be built correctly (remedial work would be too expensive given the mortar and brick), the architects simplified the brick bonds and let the material do its own talking. “The contractors did a great job with the installation and no rectification was required. The office building is incredibly simple yet striking.” From a sustainability perspective, insulation inside the brick cavity walls helped meet the buildings energy standards. A total of 40 000 bricks were used in the façade, while 180 000 were used for the warehouse walls.
“Essentially Storage King is a well orientated building, built by a great team with a well-defined plan,” concludes Granicki. “For me, architecturally, the most difficult thing to get around was how sentimental people are about material objects. It was an interesting project, and once we got to understand the user and how best to provide for their needs, we were able to design a facility which caters for not just their basic needs, but all the possible needs which a storage facility should, and can provide.” The Storage King offices and warehouse, clearly visible to commuters on Malibongwe Drive, is a physical manifestation, brought to life by the architects, of what a facility such as this can offer users.
Developer, main contractor, earthworks, steelworks, quantity surveyors and landscaping: Orpen Brothers Properties
Architects: Architects Of Justice (AOJ)
Tenant: Storage King
Structural engineers: Delusch Consulting Engineers
Civil engineers: TEKCIV
Glazing & internal partitions: Mpumelelo
Brick suppliers: Corobrik
Sanitary fittings: Bathroom Fusion
Balustrades: Exclusive Steel Design
Photography: Anton van Straaten